Should Do, Can Do, Will Do: Setting Incentive Goals That Yield Results

Should Do, Can Do, Will Do: Setting Incentive Goals That Yield ResultsZoom inDownload PDF

Without appropriate goals and measures, business results could be neutral. This article focuses on the identification of appropriate performance measures for all organizational levels and setting mutually supportive goals that reinforce key strategies and lead to improved shareholder value. Read the entire article (PDF) written by Seymour Burchman and Blair Jones.