Compensation as a Lever for Transformation in the Retail IndustryDownload PDF
Brick-and-mortar retailers have faced a mounting set of challenges in recent years as they’ve sought to adapt to an increasingly omnichannel ecosystem. While the trend was slow-moving at first, the pandemic’s impacts on consumer behavior has been anything but—accelerating the growth of digital channels and driving changes from which there is no turning back. The pandemic may now be subsiding, but shifting preferences for how and where customers wish to shop are here to stay. Retailers will need to continue to transform if they are to remain relevant and survive. With this heightened urgency, how can retailers use executive compensation to support this ongoing transformation?