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New Mantra: Show Me MORE THAN the Money

New Mantra: Show Me MORE THAN the MoneyZoom inDownload PDF

The famous line from the movie “Jerry Maguire” rarely rings true today. Based on years of consulting to hundreds of companies, Semler Brossy has concluded that a company’s ability to get and keep top talent takes far more than money. In fact, if that is all a person is looking for, you should probably look elsewhere for a job candidate.

Especially in the age of Millennials, it is important for businesses to have a winning employee value proposition (EVP), much as is the case with customers. To win a customer, you have to offer something that the customer values more than the competitor’s offering. Although price plays a role, it is rarely enough, especially if you want the best. So it goes with talent—you need to differentiate with more than pay if you want all-stars.

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